Broadband prices going up again?

If you’re with BT, EE or Plusnet, you may have noticed your bill creeping up – or about to. Let’s break down what’s happening, why prices are rising again, and what your options are. 

How price rises used to work: Inflation-based increases 

For years, BT, EE and Plusnet (all part of the BT Group) used a common method to raise prices – linking them to inflation. Each year, your monthly bill would go up based on the official inflation rate, plus a bit extra.  

The trouble? These increases weren’t transparent, and most customers had no idea how much their bills would rise until just before happened.  

Then came the flat rate increase: A “simpler” price rise 

After Ofcom stepped in and banned inflation-linked price rises, BT Group switched to a flat rate model: a clear £3 per month increase, built into the contract. Easier to understand, but still – your bill would go up during the contract term. 

What’s changing now: Price hikes are going up again 

From 31 July 2025 (5 August for Plusnet), that flat rate price rise is increasing. New customers joining BT, EE or Plusnet will now face £4 per month increases, each March, during their contract. That’s £48 extra per year – regardless of whether your service has changed. 

Even though Ofcom has banned inflation-linked hikes on new contracts, this type of fixed increase is still allowed – as long as it’s stated upfront. And it is. In the fine print.  

Our promise? No in-contract price rises, ever 

At Grain, we don’t believe in moving the goalposts after you’ve signed. That’s why all our broadband packages come with no in-contract price rises. The price you see is the price you pay – for the full length of your contract. 

No sneaky increases. No March surprises. Just fast, Full Fibre broadband at a fair and fixed monthly rate. 

Stuck in a rising-price contract? We might be able to help 

If you’re already with a provider like BT, EE or Plusnet and facing a price hike, get in touch. Depending on your circumstances, we might be able to help you switch – even if you’re still in-contract. 

We’ll check your deal, explain your options, and might even help you escape the cycle of rising bills. 

If you’re truly stuck until your pricey contract ends, register your details with us and we’ll reach out before your contract ends to help you save money each month with our Full Fibre service! 

Ready for broadband without the ups and downs? 

Check your postcode to see if we’re available at your address.  

Sources: USwitch, Which?