Digital Marketing Executive

We are looking for a data driven digital marketing executive who can understand the requirements for segmentation and also consider the content needs for each audience. You will have a good knowledge of marketing techniques, and the ability to design and build workflows and one-off campaigns touching multiple customer contact points. You will work within a team to drive results through our digital channels, using data and analytics to segment our audience and create engaging and creative multi-channel campaigns to generate sales and bring new leads into the business. You will be involved in designing, developing and managing our email and SMS channels, amongst others, and you will support the growth of the Grain brand throughout the UK.

The job role includes, but is not exhaustive:

• Ownership of email marketing channels, leading on the design, content and build of workflows and one-off campaigns
• Ownership of SMS marketing, leading on the content creation and build of workflows and one-off campaigns
• Delivery of paid remarketing adverts via channels including Google Ads, ensuring continuous improvement based on results and analytics
• Act as a “Superuser” of the CRM and Marketing Campaign system, becoming the go to person for customer data knowledge
• Design and creation of mobile optimised email content, using analytics to continually improve performance
• Ownership of the customer journey communication via email and SMS, auditing the success of online customer communication and driving ongoing improvements and results
• Support in driving website performance through ongoing content updates, SEO strategy, keyword research, and blog planning – owning the organic growth funnel and collaborating on backlink-building and digital PR opportunities to boost visibility and rankings
• Ensure compliance with GDPR and other customer legislation across our data and marketing
• Own and participate in specific projects to enhance the business as it grows

This is a full-time position working 37.5 hours per week. Monday – Friday from 9.00am – 5.00pm with a 30-minute unpaid lunch break.

• 3-5 years of experience in a similar marketing role
• Digital expertise and passion, with an eye for data and detail
• Excellent written communication skills and proof reading
• Understanding of CRM systems, customer journeys and email marketing systems
• Management of social media channels
• Management of website CMS systems
• Management of paid advertising channels including Google Ads

Everything we do is fast, from our broadband to our growth. As a national broadband provider, headquartered in Carlisle, we can offer stand-out candidates a range of opportunities across the UK. We are challenging the other providers when it comes to true Full Fibre, delivering our own dedicated fibre-optic network with a unique cable to the home (FTTP), offering some of the fastest broadband products at low, low prices. Customers love our product, our simple packages and our transparent pricing. We believe that we are helping to bring digital transformation to the UK and offering the UK a better choice for broadband.

With millions of pounds of investment, our independent company is making waves in the industry and in communities from Aberdeen to Brighton. Now is the perfect time to join one of the fastest growing companies on an exciting journey, future-proofing broadband connectivity for homes and businesses for years to come. Apply today and join the Grain revolution!

Employment with Grain Connect Ltd is subject to satisfactory references and other verification checks (including basic DBS check where applicable) that may be a requirement of your role. Reference and/or other verification requirements applicable to your post will be advised to you during the recruitment process.

Dedicated to fostering inclusivity and diversity, our company takes pride in our commitment to equal opportunities.