For years, millions of UK broadband customers have experienced the same frustration. They sign up for a broadband package only to feel frustrated that their monthly bill increases while they’re still locked into their contract.
This week, a Private Member’s Bill was introduced in Parliament which aims to prohibit broadband and mobile providers from increasing prices during a customer’s fixed-term contract.
The proposal follows growing concern from consumer groups, industry commentators and MPs that current practices continue to leave households paying more than they originally expected.
At Grain, we wholeheartedly support this proposed change – and we continue our pledge never to increase a customer’s price during their fixed-term contract. We are proud to be one of the last broadband providers who can say this.
We’ve been campaigning for fairer broadband pricing
This isn’t a new position for us.
Earlier this year, we published An Open Letter to Government: In-Contract Price Rise Exploitation, highlighting our concerns that customers are being unfairly penalised by price increases after they’ve committed to a contract.
Our view has always been simple:
If a customer agrees to sign into a fixed-term contract, the price should remain the same throughout. Instead, many customers are seeing not one but two increases during their fixed-term contract with some of the legacy providers.
While Ofcom’s 2025 rule changes improved transparency by requiring providers to state any future increases in pounds and pence rather than inflation-based formulas, they did not prevent providers from increasing prices during the contract itself. In many cases, consumers are now seeing larger fixed increases than they would previously have paid.
Transparency is important. Fairness is even more important.
Customers deserve certainty
Household budgets have never been under greater pressure.
Whether you’re choosing broadband, insurance, energy or any other essential service, knowing exactly what you’ll pay each month allows families to budget with confidence.
Unexpected increases halfway through a contract undermine that certainty.
We believe broadband providers should compete on:
- Better service
- Better speeds
- Better customer service
- Better value
Not by increasing prices after customers have signed up for a fixed-term contract.
Grain’s promise remains unchanged
We have always believed broadband should be straightforward.
When customers join us, we believe they deserve clear pricing without unpleasant surprises.
Our focus has always been on delivering:
- Transparent pricing
- Honest communication
- Great value Full Fibre broadband
- Excellent customer service
We hope this proposed legislation encourages the entire industry to move towards fairer, more customer-friendly pricing.
A step in the right direction
The proposed Bill is still progressing through Parliament, but we welcome the conversation it has started.
Consumers deserve certainty.
They deserve fairness.
And they deserve to receive exactly what they agreed to when they signed their contract.
We’ll continue supporting changes that put customers first.
To read our original views on this issue, visit: An Open Letter to Government: In-Contract Price Rise Exploitation