Digital Marketing Manager

You will own our digital marketing channels, using data and analytics to segment our audience and create engaging and creative multi-channel campaigns to generate sales and bring new leads into the business. You will own the planning and execution of PPC, website and SEO, while working closely with the wider marketing team to deliver the right content to the right audience at the right time.

The job role includes, but is not exhaustive:

• PPC: Manage paid advertising via current and new channels including Google Ads, ensuring continuous improvement based on results and analytics. Oversee the daily, weekly and monthly planning and performance in line with goals and budget

• Social Media: Manage paid social media channel planning and reporting, using industry knowledge, business insight, best practice and analytics to deliver leads and sales. Worked alongside marketing colleagues to improve organic social content for reach to a wider audience

• Systems: Become a “Superuser” of the CRM system, becoming the go to person for customer knowledge, upskilling the team in how the data impacts digital marketing activities

• Website: Management of the website Content Management System (CMS) on WordPress, including the design and creation of mobile optimised website content, using analytics to continually improve the channel

• SEO: Own the strategy, management and delivery of SEO, to improve our reach in our target geographical areas

• AI: Look at the opportunity to develop AI throughout our marketing campaigns and develop actions plans to efficiently implement projects which will bring value and ROI

• External Agencies: Manage day to day opportunities with our external agencies, using their knowledge and insight to drive better performance for the business across web and PPC

• Internal Team: Line manage the digital team to ensure projects are delivered on time and in line with business objectives

• Business: Build and manage cross department relationships to drive digital performance, including sales, service, IT, systems and networks. Ensure compliance with GDPR and other customer legislation across all digital platforms. Own and participate in specific projects to enhance the business as it grows and support the Head of Marketing with key growth activities

This is a full-time position working 37.5 hours per week. Monday – Friday from 9.00am – 5.00pm with a 30-minute unpaid lunch break.

• 5+ years of experience in a similar digital role
• Experience in services or utilities would be beneficial
• Evidenced PPC and Ecommerce experience
• Line Management experience
• Experience in CRM systems (Zoho knowledge beneficial)
• Management of social media platforms
• Management of website CMS systems

Everything we do is fast, from our broadband to our growth. As a national broadband provider, headquartered in Carlisle, we can offer stand-out candidates a range of opportunities across the UK. We are challenging the other providers when it comes to true Full Fibre, delivering our own dedicated fibre-optic network with a unique cable to the home (FTTP), offering some of the fastest broadband products at low, low prices. Customers love our product, our simple packages and our transparent pricing. We believe that we are helping to bring digital transformation to the UK and offering the UK a better choice for broadband.

With c. £200m of investment raised to date, our independent company is making waves in the industry and in communities from Aberdeen to Brighton. Now is the perfect time to join one of the fastest growing companies on an exciting journey, future-proofing broadband connectivity for homes and businesses for years to come. Apply today and join the Grain revolution!

Employment with Grain Connect Ltd is subject to satisfactory references and other verification checks (including basic DBS check where applicable) that may be a requirement of your role. Reference and/or other verification requirements applicable to your post will be advised to you during the recruitment process.

Dedicated to fostering inclusivity and diversity, our company takes pride in our commitment to equal opportunities.