When the kids demand Wi-Fi that actually works
Keep reading to find out why your broadband might be struggling, and what you can do to fix it.
4th September 2025
The modern family’s appetite for online entertainment and productivity is growing at an unprecedented rate.
A recent survey even revealed that children as young as five are influencing their parents to upgrade their broadband. And honestly, who can blame them? With streaming, gaming, video calls, and smart devices all competing for attention, a standard connection just doesn’t cut it anymore.
Why your broadband might be struggling
Here’s the problem:
Most broadband networks simply weren’t built for this level of activity.
- Many broadband providers still only run fibre to the cabinet, connecting the last stretch to your home with outdated copper cables.
- Others use passive optical networks (PONs) that split a single fibre line between up to 32 households – so when everyone’s online at the same time, dropouts and slow speeds are inevitable.
Meanwhile, at home…
- Kids are glued to YouTube, Netflix, and online gaming
- Parents are relying on smooth video calls and productivity tools
- Phones, tablets, consoles, and smart devices are all competing for bandwidth
No wonder your broadband is struggling to keep up!
The solution?
With us, it’s Full Fibre all the way – no copper, no sharing speeds, no compromises. Every home gets its own dedicated fibre line, connected directly to the router in your home.
Here’s what that means for you:
✅ A Full Fibre connection built to handle the demands of modern family life
✅ Symmetrical speeds – lightning-fast uploads and downloads
✅ Gigabit speeds up to 900Mb – meaning more streaming, more gaming and no buffering!
Upgrade your broadband connection, today! Check your postcode to browse our broadband deals.
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