Awful April: Why Now’s the Time to Rethink Your Broadband Bill

April’s nearly over – but not without leaving its mark on our bank balances. Nicknamed “Awful April” by the UK media, this month marks the beginning of the new financial year—a time when everything from council tax, water bills, and yes, mobile and broadband prices all tend to creep up. For households already feeling the squeeze, the impact can be very real. 

And true to form, some of the UK’s biggest broadband providers have gone ahead with their annual price rises – adding as much as £60 a year to already pricey packages. Same old service, just more expensive.  

That’s where we come in. At Grain, we think differently.

We build and run our own Full Fibre broadband network, which means we’re not reliant on old copper infrastructure or inflated wholesale costs. That gives us the freedom to offer lightning-fast, ultra-reliable broadband at a price that often beats the big names — without compromising on quality. 

Even better? We don’t ever do in-contract price rises, ever.

What you sign up for is what you pay.

While April brought unwelcome increases across the board, switching your broadband could be the easiest way to cut monthly costs without giving up on the things you rely on. With average speeds of up to 900Mb and unbeatable broadband deals, our service is built to help you stay connected without breaking the bank.

We know that in times like these, clarity and fairness matter more than ever. That’s why we keep things simple: no hidden fees, no nasty surprises, and UK-based customer support when you need it. 

So, if “Awful April” has got you questioning every Direct Debit, your broadband bill is a great place to start saving.

Check if we’re available in your area and switch to smarter, simpler, better-value broadband with Grain today.