We’ve all been there. You receive a letter or an email from a utility provider about a “small price adjustment”.
In the UK broadband industry, it has become standard practice to do this.
You sign up for a “great” broadband deal, feeling all smug about the low monthly cost. Then, a few months later, the letter arrives. Suddenly, your monthly bill has jumped by a “standard” or “small” amount, often blamed on “inflationary adjustments” or “annual increases”.
The “standard” way vs. the Grain way
To understand why our promise never to increase your price in-contract is such a big deal, you have to look at how the legacy providers operate.
Take a look at the breakdown below. The difference isn’t just a few pennies – it’s hundreds of pounds over the life of your contract.
How our promise actually works
We know what you’re thinking: “What’s the catch?”
We promise there isn’t one.
When you sign up for one of our Full Fibre packages, the deal you sign up for is the deal you get – locked in for the duration of your contract.
Whether the cost of living goes up, or energy prices spike, your broadband bill remains a fixed, predictable part of your household budget.
The only way your price changes is if YOU change it.
If you decide that your household needs more power and you want to upgrade to a faster package, or include an optional add-on, your price will change to reflect that new service. But as long as you stay on your chosen plan, the price stays put.
Why do we fix our prices?
It’s simple: Trust.
We aren’t a faceless conglomerate trying to squeeze every extra penny out of your monthly Direct Debit. We’re an independent Full Fibre broadband provider built for modern households who value reliability and honesty.
It’s better for your wallet, better for your peace of mind, and – because we do it right – better for your internet connection.
Ready to stop the surprises? Check availability in your area.
*Offer shown is postcode specific and valid until 31/08/2026. Cannot be used in conjunction with any other offer. Competitor comparisons use closest like-for-like products, inclusive of Grain’s bill credit, and the fees and in-contract price rises of other providers. Correct as of 09/07/2026.