Switching broadband provider can feel like a big deal. Most people stick with the provider they already have, even if their experience is far from perfect.
We’ve broken down the most common reasons why people don’t switch but why it’s usually worth it to change.
“I’m happy with what I’ve got”
The biggest reason people don’t switch is simple: 43% are happy with their current broadband.
If your internet works okay and does what you need, then why change?
We understand that.
But broadband prices and technology move fast. A deal that seemed great a couple of years ago might not be the best value anymore.
Even if you’re happy, it’s worth checking what else is out there. We already know you’ll find faster speeds for a better value price with Grain. Browse our broadband deals to compare.
“I don’t want to lose my email address”
About 37% of people worry about losing their email address if they switch.
This is especially true for people who’ve had the same one for years.
We get it. Updating your email address across different banking, shopping, and other accounts feels like a lot of work.
The good news: you don’t have to use an email tied to your broadband provider. There are free email accounts available, and they stay with you no matter who provides your internet. Switching to one of these now means you’ll never have this problem again.
Check out our quick guide to setting up a free email address: How to create an email address – Grain
“It sounds like too much hassle”
32% of people think switching will be complicated or time-consuming.
In reality, it’s much easier than people expect.
With One Touch Switch, your new provider does most of the work for you – including letting your old provider know you’re leaving.
When you switch using One Touch Switch, the connection with your old provider will remain active until your new service is live, meaning you won’t have any downtime in between.
To switch to Grain in ‘One Touch’, simply check your postcode to find a deal, opt into ‘automatic switching’ on our online checkout, and we’ll do the legwork for you.
“I haven’t found anything better”
Around 20% of people say they haven’t found a better deal.
If this sounds familiar, you may just not be looking in the right place.
At Grain, we offer:
- Fast speeds up to 2,000Mbps
- Equal upload and download speeds
- A dedicated fibre line for better speed and reliability
- A price match, giving you the best price – guaranteed
- Free install and set-up included
- No in-contract price rises – ever
- Optional extras so you can personalise a package to suit your needs
- UK-based customer support available 7 days a week
Check your postcode to explore our latest deals.
Stuck in a contract? We have contract escape options too.
“What if my speeds get worse?”
About 14% of people worry that switching could mean slower internet.
It’s a fair concern – especially if you rely on your internet connection for home working, streaming TV, or playing games online.
But remember, broadband technology moves quickly. So, with a move to the right Full Fibre provider, you could improve your speeds. At Grain, we offer fast, reliable broadband, delivered using the UK’s latest broadband technology, Full Fibre.
Don’t just take our word for it. Check out our Trustpilot reviews to get an idea of what you can expect from a switch to Grain.
Staying loyal can cost you more
Finally, 13% of people stay with their provider simply out of loyalty.
It’s understandable – but that loyalty isn’t always returned by your provider.
Broadband companies often increase prices each year, meaning you could end up paying more – even if your service and usage stay the same. At Grain, we don’t do annual price rises. The price you sign up for is the price you pay for the length of your contract.
Then, when it’s time to renew, you could find yourself paying more again. Broadband companies often save their best deals for new customers, rather than rewarding those who stay. At Grain, we do things differently. Our Price Match Guarantee means that when you renew, you’ll can still get the best price available on your street.
So, staying loyal doesn’t have to mean paying more. Read more about our Price Match Guarantee.
Ready to see what’s available?
If your broadband contract is coming to an end, it’s worth seeing what else is out there. Compare your options, find a deal that works for you and see how much you could save.
Check your postcode to see what’s available in your area.
Source: Broadband Statistics 2026